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Meta’s Muse hits 10M US downloads in 40 days, a milestone reached by only 11 other apps
New data also shows Muse is retaining users at higher rates than its AI rivals.
Meta’s AI companion , Muse, is now one of only a dozen mobile apps to have reached 10 million U.S. downloads in its first 40 days on the market. According to new data from market intelligence provider Sensor Tower , Muse has seen 10.9 million downloads since its September debut, 10.2 million of which were in the United States.
Only 11 other apps to date have reached this type of post-launch milestone, said Sensor Tower’s senior insights analyst Kara Lee. The most recent of these was Meta’s Threads, back in July 2023.
Other apps that saw this kind of scale were largely mobile games, Lee noted, like Fortnite, PUBG Mobile, Pokémon GO, and others. Besides Threads, Disney+ was the only other nongame app to make it into the exclusive club.
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