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Lab notes
How Fanatics and OpenAI streamline the fan experience
Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.
New “Shop the Look” online commerce feature launches in time for fall sports calendar.
Fanatics and OpenAI are collaborating to improve the fan experience. As part of that work, Fanatics is launching an OpenAI-powered version of Shop the Look, which uses AI models to recommend coordinated merchandise to help fans complete their game-day outfits.
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