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Policy
Guide to Privacy, Security, and AI Regulations in November
State & Local Laws & Regulations
CalPrivacy Board Releases Proposed Amendments to Opt-Out Preference Signal Regulations: The California Privacy Protection Agency (“CalPrivacy”) Board released proposed regulatory amendments on opt-out preference signals. The proposed amendments add examples making clear that a business receiving a signal must stop third parties from cookie syncing for cross-context behavioral advertising. A business that links devices into a pseudonymous profile, for example through fingerprinting, must apply the opt-out to every linked device. Setting advertising cookies or pixels before a consent management platform checks for a global privacy control signal would violate the requirement to comply “as soon as feasibly possible.” Browser features that act for consumers must not interfere with their opt-out signals. Businesses subject to metrics reporting would have to separately count opt-out requests received through preference signals. The proposal would also widen the reporting obligation to businesses required to complete cybersecurity audits or risk assessments.
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