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Labs
Phota Labs uses AI to turn everyday photos into professional-looking shots
Rather than giving consumers yet another photo-editing tool, Phota Labs aims to use advances in AI to automate the editing process so it’s easier for anyone to turn everyday moments into better photos.
A new iOS app called Phota Labs gives users access to a personal AI photo assistant that turns everyday snapshots into images that look like they were taken by a professional photographer, all while preserving the authenticity of the image.
Rather than giving consumers yet another photo-editing tool, Phota Labs aims to use advances in AI to automate the editing process so it’s easier for anyone to get access to better photos.
The a16z-backed startup was founded by Cecilia Zhang and Zach Xia, who met at Adobe while working on computational photography products, including Project Indigo, Lightroom, and Photoshop.
The duo saw a gap in the editing tools on the market and believed that although editing tools can be powerful for enhancing photos, they aren’t very effective at fixing a photo that wasn’t captured well in the first place. Phota Labs changes that by focusing on fixing the shot itself while preserving the natural appearances of those in the image.
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